Navigating Privacy Complexities for Mobile Marketers

Thursday, May 16, 2024

10am PDT - 10:45am PDT

Following increased scrutiny and changing policies, brands are becoming increasingly worried about data and privacy regulations — and rightfully so. It’s complex and only getting more confusing as the market shifts. Join our live webinar to uncover useful insights to better protect user data as the digital marketing landscape continues to evolve.

In this webinar, we will highlight:

  • An overview of privacy policies and rules
  • Fireside chat between industry experts Mark Hansen and Adam Landis, sharing insights around these various topics:
      • SKAN
      • Clean rooms
      • Cookie deprecation
      • Probabilistic measurement 
      • Privacy manifest and more
  • Audience Q&A

Watch now for this insightful conversation! 

Speakers

Adam Landis

HEAD OF GROWTH @ BRANCH

Adam Landis is the Founder & CEO of AdLibertas, a mobile app data platform purchased by Branch late last year. At Branch he serves as Head of Growth, where his deep experience in mobile advertising and data help us innovate our measurement products to help our customers measure marketing performance in an increasingly difficult ecosystem.

Mark Hansen

Manager, Product Management @ Branch

Mark Hansen (he/him) is a Group Product Manager at Branch, where he leads the Measurement product team. He brings over 12 years of adtech experience, including several roles at Google, focusing on building marketing solutions that drive customer growth and retention.